Job Opening: Marketing Communications Coordinator

POSITION SUMMARY: An integral part of the Marketing Team, the Marketing Communications Coordinator produces, organizes and implements content across a variety of marketing channels and maintains and improves AWS’ marketing and communication efforts by overseeing website, electronic communications and social media channels.   

DUTIES & RESPONSIBILITIES:

• Work collaboratively within all levels of the organization and across departments to cultivate a positive culture and team approach to fulfilling AWS’ mission 
• Accurately post photos, videos and profiles for pets available for adoption
• Maintain the AWS website and assist with technical support needs
• Continually improve website UX desktop and mobile experiences
• Ensure website content is formatted to be consistent with current SEO standards and monitor changes and updates to SEO best practices
• Serve as AWS’ primary photographer/videographer
• Continually build, maintain and enhance AWS’ content library
• Manage AWS’ social media presence and monitor social media trends
• Collect and report on social engagement, website metrics and other KPIs
• Populate and maintain marketing team’s editorial calendar
• Assist with the creation of marketing plans by anticipating opportunities and brainstorming strategic and successful promotions
• Develop and produce written and visual digital communications pieces for publication on AWS’ website, e-newsletters, blogs and social media and other marketing channels as needed
• Implement marketing plans, ensuring increased visibility and consistent branding for AWS to appropriate target audiences, including by not limited to, adopters, donors, clients, volunteers and members of the public
• Maintain eblast templates, communications schedule, and mailing lists
• Collaborate with management and leadership staff to ensure consistent branding and messaging for AWS
• Remain knowledgeable and in compliance with AWS Personnel Guidelines, applicable State and Federal laws and AWS policies, procedures and programs
• Support programs and activities of AWS as requested

EXPERIENCE/ATTRIBUTES DESIRED:     

• Bachelor’s Degree in marketing, communications or digital media; or equivalent professional experience
• 2+ years’ experience in development, marketing or communications field, particularly in a non-profit setting
• Must be proactive, detail oriented, analytical and organized, with creative mindset and ability to think outside the box
• Proven strong writing and editing skills
• Proficient in use of digital photography/video equipment. Short and long form video editing experience a plus
• Proficient in use of WordPress CMS’ Gutenberg Block Editor, social media platforms and MacOS
• Basic understanding of design principles and comfortable using software such as Canva (Adobe Creative Suite a plus)
• Proven ability to manage multiple social media channels and experience building online communities and growing engagement
• Experience using digital analytics tools and marketing communications software
• Ability to work both independently and collaboratively