Woofstock Sponsors

As a business sponsor, your company can be a part of Southern Maine’s only family-friendly, dog-friendly food & beer festival!

Welcome to Woofstock!

Now in its fifth year, Woofstock is Southern Maine’s premier family-friendly, dog-friendly food and beer festival, held at Animal Welfare Society in Kennebunk. The festival draws 3,000+ pet lovers and families for an afternoon of live music, food trucks, local craft brews, kids activities, dog agility and lots of doggone fun. Visitors come from all over the region and from right in our own neighborhood for this one-of-a-kind event. 

Due to the kindness of our title sponsor Rarebreed Veterinary Partners, all sponsorships, fees and donations raised at the event support pet veterinary care at AWS’ Community Veterinary Clinic and throughout the state. AWS is a statewide leader in providing affordable and accessible veterinary care to pet families whose pets need it most. Thank you!

Rarebreed Veterinary Partners logo

Exclusive Sponsorships

We’re excited to work with you to discuss ways we can leverage your business’ brand at the event, as part of these exclusive sponsorship opportunities. All exclusive sponsorships receive logo, name and link on event website. Logo is also included on event flyer, sent to 10,000+ local families in June. Finally, your sponsorship is highlighted in press releases and other communications. All sponsors are encouraged to have a 10 x 10 booth* to interact with attendees, showcase products and services and provide branded giveaways. Exclusive sponsorships start at $5,000.

Beer Garden

As the only sponsor of the Beer Garden, your brewery gets prime placement from which to offer pours to guests. Additionally, your tent or banner* is placed at the entrance to lead the way into the Beer Garden.

Music Stage

As the sole Stage sponsor, your business stands out with banner or signage* on or behind the stage itself and/or at the entrance to the music tent. You’ll receive shout outs from the musicians throughout the day.

Agility Zone

This zone is located in our air conditioned Training Classroom, with plenty of traffic (human + pooch) throughout the event. Your banners/signage* are placed inside and outside the Classroom.

Sponsorship Opportunities

We offer a variety of additional business sponsorship levels and benefits to meet your budget. Sponsors receive great perks including:

  • Mention on event website, with a link back to your website
  • Mention in select marketing pieces
  • Mention in press release sent to media outlets in Southern Maine and Seacoast New Hampshire
  • Opportunity to have a 10 x 10 booth* to interact with attendees, showcase products and services and provide branded giveaways

Additional perks vary by sponsorship type.

Dining Tent Sponsorship: $2,500
(Only 2 available)

As sole sponsor of one of three dining tent, provide signage, banners and other marketing materials (such as table tents) to showcase your products/services to thousands of hungry attendees.

Dog Chill Zone Sponsorship: $1,500
(Only 2 available)

Enjoy prime placement in one of the three dog chill zones. These zones, located in shady areas, have seating areas, kiddy pools and water for dogs (and their people) to cool down. Great chance to mingle and chat with attendees as they rest.

Dapper Dog Sponsorship: $1,000
(Multiple available)

Show your pride for mutts everywhere! Your business logo will appear on the website and on select marketing pieces.

Cool Cat Sponsorship: $500
(Multiple available)

Cat lovers – this is for you! Your business name will appear on the website and on select marketing pieces.

*All sponsors must provide their own branded tents, signage and banners.

My business would like to sponsor Woofstock!

Please fill out this form to secure your business’ Woofstock sponsorship. If you have any questions or would like more information, please contact our Woofstock Planning Committee via email or at (207) 985-3244 ext. 130.

Kids Zone

Engage with families as the unique Kids Zone sponsor. The primary Kids Zone is near the bounce house and a smaller area sits within the Beer Garden. Your tents and banners* are placed in both locations.

Follow Us!


𝐇𝐚𝐩𝐩𝐲 𝐌𝐞𝐦𝐨𝐫𝐢𝐚𝐥 𝐃𝐚𝐲! As a reminder, AWS' Adoption Center and Veterinary Clinic are closed today. Our staff and volunteers will be on hand to care for the animals, but we will not be manning phones or checking emails. We hope you and your canine friend can get out and enjoy the holiday, no matter the weather! 

Remember, it’s never a good idea to leave your pets alone in a locked car, even for only a short time. The guide below shows just how quickly the inside of a car can get dangerously hot, even in mild temperatures like today. That means that even “just for a minute” can be long enough to have devastating effects for your pet. In most cases, it’s best to just leave Fido at home rather than risk their health and safety. Let’s keep summertime safe and fun for all!
We have a Happy Homes story about a lovely little cat named Flora who reminds us that even the shy, scared, or timid pets deserve a chance at a loving home. More often than not, once an animal gets adopted, they blossom into a truly outgoing and friendly companion who just needed a home environment to shine! Here's what Flora's parents have to say about her! 

"Flora joined our family about two years ago, and has brought immense joy, comfort, and affection to us since then. The day that I came into to AWS, the member I met with mentioned that this blue-eyed beauty was very, very shy. Nobody other than those caring for her had any luck getting her to trust. With another shy kitty at home, I knew to enter the room cautiously. I remember that Flora was curled up in a corner under a cat tree. I quietly sat on the floor just to get a good look at her. She perked her head up, crawled over, and promptly laid down in my lap. If I hadn’t already had my heart set on her, that would’ve sealed the deal right then and there!
Now, this kitty is THE definition of a cuddle bug. She sleeps in her humans bed each night, purrs louder than any kitty I’ve ever known, and demands attention vocally if it isn’t given in a time deemed appropriate to her. She has two other kitty friends, along with her sister that she loves to play with, and she spends her days either lounging in the sun, or curled up right next to her people. Thank you AWS, for everything you do!"