Woofstock Sponsors
As a business sponsor, your company can be a part of Southern Maine’s only family-friendly, dog-friendly food & beer festival!
Welcome to Woofstock!
Now in its seventh year, Woofstock is Southern Maine’s premier family-friendly, dog-friendly food and beer festival, held at Animal Welfare Society in Kennebunk each summer. The festival draws 3,000+ pet lovers and families for an afternoon of live music, food trucks, local craft brews, kids activities, dog demonstrations, dozens and dozens of crafters & makers and lots of doggone fun. Visitors come from all over the region and from right in our own neighborhood for this one-of-a-kind event. It’s the event of the summer!
While serving as the safety net for lost and homeless pets, AWS also provides a comprehensive suite of community resources designed to help keep pets and their people together, especially in times of hardship. One of these resources is access to affordable veterinary care through our Community Veterinary Clinic. Sponsorship funds (along with all donations raised at Woofstock) directly support the health and wellbeing of both resident (shelter) pets and pets of local community members who utilize our Clinic.
Transportation Sponsor
Back by popular demand!
We are pleased to offer transportation to and from this year’s Festival. Climate controlled, dog-friendly shuttle buses transport attendees from local parking lots to Woofstock, located on AWS’ property. This alleviates the parking issues previously associated with the event, and is very positively viewed by Festival goers, offering a local business the opportunity to sponsor one of the Festival’s newest and most crucial features.
This sponsorship includes the following exclusive perks:
This sponsorship is valued at $8,500.
Zone Sponsorships
We’re excited to work with you to discuss ways we can leverage your business’ brand at the event, as part of these specialized sponsorship opportunities. All zone sponsorships receive logo, name and link on event website. Zone sponsors have their logo on the event flyer, sent to 10,000+ local families in June. Finally, we highlight your sponsorship commitment in press releases and other communications. We encourage all sponsors to have a 10 x 10 booth* at the event to interact with attendees, showcase products and services and provide branded giveaways. Zone sponsorships are $2,500.
Dining Tents
As the sole Dining sponsor, your business is seen by all who partake of Woofstock’s many food trucks. The dining tables are almost always filled to near capacity. At each dining tent, you can prominently display banners/signage*. Additionally, we will place your promotional materials and/or giveaways* at each table.
Beer Garden
As the only sponsor of the Beer Garden, your business gets prime placement from which to pour beer samples. Plus, your brewery/business’ tent or banner* serves as the Beer Garden entrance, providing easy identification. The sponsor may also choose expand their presence by offering games, giveaways*, etc., to further engage with attendees.
Demonstrations
*NEW FOR 2026* As the one demonstration area sponsor, your business has a front row seat! Interact with hundreds of attendees waiting to view the Festival’s various dog demos (agility, K9 work, etc). You’ll have opportunity to place a tent/banner* in the area to provide a shady spot for folks to watch the demos.
Kids Zone
With a bounce house and water slide, the Kids Zone is always busy. You’ll have the opportunity to have a tent and/or banner* in the kids’ area to showcase your company’s products and services to the many parents who wait while their children play. We encourage you to bring additional games/activities for children.
Music Stage
As the sole Stage sponsor, your business stands out with banner or signage* on or behind the stage itself and/or at the entrance to the music tent. Furthermore, you’ll receive shout outs from the musicians throughout the day.
Agility Zone
This zone is located in our air conditioned Training Classroom, with plenty of traffic (human + pooch) throughout the event. Your banners/signage* are placed inside and outside the Classroom.
More Sponsorship Opportunities
We offer a variety of additional business sponsorship levels and benefits to meet your budget. Sponsors receive great perks including:
- Mention on event website, with a link back to your website
- Mention in select marketing pieces
- Mention in press release sent to media outlets in Southern Maine and Seacoast New Hampshire
- Opportunity to have a 10 x 10 booth* to interact with attendees, showcase products and services and provide branded giveaways
Additional perks vary by sponsorship type.
Dog Chill Station Sponsorship: $1,500
(Only 3 available)
Enjoy prime placement in one of the three dog chill stations. These stations offer attendees to rest and rehydrate (as they will offer water for both humans and dogs). It’s also a great chance for businesses to mingle and chat (and also pet lots of cute doggos!)! Dog-themed giveaways encouraged.
Dapper Dog Sponsorship: $1,000
(Multiple available)
Show your pride for mutts everywhere! Your business logo will appear on the website and on select marketing pieces. If you love dogs, this sponsorship is just the one for you!
Cool Cat Sponsorship: $500
(Multiple available)
Cat lovers – this is for you! Your business name will appear on the website and on select marketing pieces. Show your love for all things feline with a cool cat sponsorship!
*All sponsors must provide their own branded tents, table, signage, promotional materials and banners.
As a sponsor, you’ll join these local businesses in support of AWS’ mission!
My business would like to sponsor Woofstock!
Please fill out this form to secure your business’ Woofstock sponsorship. If you have any questions or would like more information, please contact our Woofstock Planning Committee via email or at (207) 985-3244 ext. 130.
